Online marketing blog

Do you want to increase the performance of one of your own websites or one of your clients' websites? Then this blog is exactly where you need to be. In here, I share a lot of my knowledge about online marketing, completely for free. I write about the following topics: strategy, analytics, SEO, advertising & conversion rate optimization.

Nick van Maaren

1 September 2022

Analytics Google Analytics 4

How to exclude IP addresses in Google Analytics 4

Do you want to keep your Google Analytics 4 data clean and do you want to make sure that the data is painting a realistic picture and isn't skewed? Exclude IP addresses. In this article you'll learn how to do this in just a few steps, and I'll try to explain it as easy as possible. We'll cover this topic in an easy to follow step-by-step approach.

Nick van Maaren

29 August 2022

Analytics Google Analytics 4

4 tips for using with Google Analytics 4 in compliance with the GDPR

Privacy is becoming increasingly important. Google Analytics 4 in itself is already a big step in the right direction, but in GA4 it is also important to take a number of measures to comply with the GDPR. In this blog I will help you with this through sharing 4 important tips.

Nick van Maaren

27 May 2022

Analytics Google Analytics 4

Setting up the basics of Google Analytics 4 correctly

After creating and implementing a Google Analytics 4 property it's important to change a few settings.

Nick van Maaren

17 May 2022

Analytics Google Analytics 4

Implementing Google Analytics 4 through Google Tag Manager

In this short, practical guide, I'll show you how to implement GA4 through Google Tag Manager step by step.

Nick van Maaren

15 May 2022

Analytics Google Analytics 4

How to create a Google Analytics 4 property?

From July 1, 2023, your old Universal Analytics property will no longer collect new data. It is therefore important to switch to Google Analytics 4 as soon as possible. In this article I'll guide you through the process of making a new GA4 property, step-by-step.

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