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Online marketing blog

Do you want to increase the performance of one of your own websites or one of your clients' websites? Then this blog is exactly where you need to be. In here, I share a lot of my knowledge about online marketing, completely for free. I write about the following topics: strategy, analytics, SEO, advertising & conversion rate optimization.


Nick van Maaren

17 May 2022

AnalyticsGoogle Analytics 4

Implementing Google Analytics 4 through Google Tag Manager

In this short, practical guide, I'll show you how to implement GA4 through Google Tag Manager step by step.
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Nick van Maaren

15 May 2022

AnalyticsGoogle Analytics 4

How to create a Google Analytics 4 property?

From July 1, 2023, your old Universal Analytics property will no longer collect new data. It is therefore important to switch to Google Analytics 4 as soon as possible. In this article I'll guide you through the process of making a new GA4 property, step-by-step.
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👨🏼‍💻 Nick van Maaren

Online marketing consultant

Hoi, ik ben Nick!

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